Marketing Automation Executive / Senior Executive (Marketo)

Location – London or Winchester

LCP is a leading independent consultancy that uses powerful analytics fused with human expertise to shape a more positive future. We provide market-leading capabilities across pensions and financial services, energy, health, and analytics. Our technology and analytics capabilities are fundamental to what we do, helping us power the possibilities that provide solutions for tomorrow. We strive to help our clients leverage the latest technology and analytics across a range of industries to stay at the forefront of data-driven and digital solutions.

What’s the role and who are we looking for?

This role sits within the Marketing Operations team, which is comprised of six people, as part of a wider 40-strong Marketing and Business Development department and it will report into the CRM Manager.

We’re looking for someone who is passionate about marketing automation and who has the experience to manage our Marketo environment including building templates, managing workspaces and designing nurture programmes while supporting the Marketing Campaigns team in their efforts to roll out a successful marketing campaign. We’re looking for a process innovator that brings, and is willing to drive, new ideas, processes and support our drive for efficiency across the Business Development team and great data usage across the firm. 

Key Responsibilities

As the Marketing Automation (Marketo) Executive you’d be responsible for driving the success of the marketing automation (currently Marketo) at LCP, supporting the implementation, adoption, success, support and ongoing use of Marketo. 

Your particular focus will be to;

• Ensure that all of our Marketo workspaces / templates / integrations meet the requirements of the team, working with agency support where necessary 
• Work with the wider marketing team to design the email marketing strategy and continually evaluating and reviewing to ensure we are creating effective and engaging emails to our audiences  
• Oversee our email deliverability rates and aim for continuous improvement of this, both through a successful email sending and segmentation strategy, and working with IT where necessary 
• Be responsible for execution, including segmentation, testing and deployment of the email marketing strategy
• Be responsible for day to day running of the system including (but not limited to) creating and managing forms (including the preference centre), landing pages and nuture programmes 
• Monitor live automation journeys and make recommendations for how to adapt and optimise them  
• Support the CRM manager to integrate Marketo with the CRM (MS D365) and assist in the integration of additional platforms into Marketo 
• Support LCP Delta’s marketing automation tool (ClickDimensions) on an ad-hoc basis, working with their agency as needed
• Support and develop lead generation and management initiatives in Marketo such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing to help us to identify and allocate new business leads
• Understand and evaluate campaign metrics, develop benchmarks, and support the reporting of campaign performance
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards 
• Work closely with the Marketing Operations team to ensure Marketo bugs and troubleshooting are logged, processed and assigned correctly 
• Support Marketo users on day-to-day queries (first point of escalation)
• Establish close working relationships with the core Marketing Operations team and the wider Business Development team

What skills, qualities and experience are we looking for?

• Demonstrable experience in a Marketo focussed role, preferably within B2B professional or financial services 
• Marketo administration essential 
• Good project management skills – prioritising, planning and organising workload 
• Excellent analytical and data skills 
• Able to communicate technical information to non technical people 
• Good at working on simultaneous projects, while working to tight deadlines and being calm under pressure
• Ability to train individuals   
• A good understanding of GDPR, Digital Privacy regulations and marketing automation best practice   
• Microsoft Office suite (including Microsoft Teams) 
• PowerBI desired but not essential 
• Microsoft Visio desired but not essential
• Experience of wider Marketing Technology (CRM, Online event platforms etc.) desired but not essential

What’s in it for you?  

Take a look at our Glassdoor page to see why our people love being here! As well as joining a multi-award winning, fun, collaborative, people first organisation where your personal and professional skills will be developed to make you the best you can be, we offer an attractive benefits package designed to promote your overall wellbeing so that you are able to perform to your full potential both in and out of work. Currently our core benefits package includes: 

For you: 

• Professional study support (where applicable) 
• Access to our internal Wellbeing, LGBTQ+, Multicultural and Women’s networks 

For your family: 

• Life assurance, income protection, enhanced maternity/paternity/adoption and shared parental leave 

For your health: 

• 26 days annual leave (pro-rata for part-time working) plus bank holidays (most of which can be taken flexibly!) with options to buy & sell holiday 
• Private medical insurance 
• Discounted gym memberships, critical illness and dental insurance through our flexible benefits 
• Eye care vouchers 
• Cycle to work scheme 
• Digital GP services 

For your wealth: 

• Competitive pension scheme 
• Discretionary bonus scheme 
• High street discounts 
• Season ticket loans 

For others: 

• Volunteering opportunities 

For the environment: 

• Electric vehicle salary sacrifice scheme (qualifying period applies) 

And much more! 

We continuously strive to build an inclusive workplace where all forms of diversity are valued, including age, background, disability, gender, gender identity, gender expression, race, religion or sexual orientation. 

LCP is committed to making our opportunities accessible to all and would welcome you getting in touch to let us know if an adjustment can be made to help with your application. This may be extra time for assessments, pre-interview site visits, interview structure or questions, or asking us about building accessibility. Whatever it may be, please get in touch via our dedicated email address - accessibilityaware@lcp.uk.com  to discuss how we can support you with your application.